Snicker's Touchdown Alley
The official pre-game area of Baylor football for all fans to come early and enjoy all the festivities! Opens 3 hours prior to game time and closes 30 minutes prior to kick off and includes activities for the entire family! Everything at Snicker's Touchdown Alley is FREE of charge except for food or drinks!
State Farm Pre-Game Radio Show
Join the "Voice of the Bears"; John Morris and Tom Barfield live in Touchdown Alley as they host the State Farm Pre-game radio show beginning 2 hours before the game. The radio show set up will also feature TV's in front of the stage showing college games from around the country. A large seating area will be set up in front of the stage as well for fans to sit down and enjoy the show.
Live Music Stage
Come experience the fun of a football game day with live music from a new band each week.
| Sept. 8 - 35 South | Sept. 15 - 40 Mile Road | |
| Oct. 6 - Yay for Squares | Oct. 20 - Rusty Road | |
| Nov. 3 - Rex Robards | Nov. 17 - The Far Side Boys |
Inflatable Games
Come experience the Baylor owned and operated inflatable games! Three different games, a 45' obstacle course, a football toss, and a basketball pop-a-shot will be on hand for all fans to enjoy!
McDonald's Cub Club Tent
Bring your kids by the McDonald's Cub Club tent and sign them up to join or see what prizes are available for them to get. Make sure to get a Baylor tattoo from the Spirit Squad while they are there. Also in the Cub Club area will be a Face Painter who can paint a "BU" on your cheek or make you appear ready for a Broadway musical!
Baylor Bookstore
Looking for the latest Baylor gear? The Baylor Bookstore will be out in Snicker's Touchdown Alley selling the most up to date Baylor Athletics merchandise.
Food and Drinks
Snicker's Touchdown Alley will also have food and drinks available for purchase courtesy of Pizza Hut and Gourmet Gala. Pizza Hut will be selling pizza and other items, while Gourmet Gala will have sandwiches and desserts available for purchase. Baylor concessions will be selling drinks in Touchdown Alley as well.